Here's a tool you're almost certainly paying for and not using: Google Apps Script. It's included free with every Google Workspace account, and it lets Gmail, Sheets, Docs, Drive and Calendar work together automatically — no extra software, no per-seat SaaS fees. Most businesses just never switch it on. These seven automations are where the payback is fastest.
1. Auto follow-up on quotes and leads
A script watches your Sheets-based CRM and sends a personalised follow-up when a proposal has been sitting unsigned for three days. No rep has to remember; the deal doesn't go cold.
2. Instant form processing
A Google Form submission usually just lands in a spreadsheet and waits. A trigger can process it the second it arrives — send a confirmation, create a task, notify the right person, and update your records. Lead response drops from hours to seconds.
3. Automated reports every Monday
The weekly report that eats someone's Monday morning can compile itself: pull the numbers, format a Doc or Sheet, and email it to stakeholders on a schedule. Four hours a week, gone.
4. Branded document generation
Turn a row of data into a finished, branded PDF — quotes, invoices, contracts, certificates — and email it automatically. No copy-paste into templates.
5. Data sync between tools
Using Google's UrlFetch service, a script can push and pull data between your Workspace and outside apps (CRM, accounting, Slack) via their APIs — killing duplicate data entry across systems.
6. Smart inbox rules Gmail can't do
Beyond basic filters: parse incoming emails, extract details, label and route them, and auto-reply based on content. Your inbox starts sorting itself.
7. Scheduled cleanups and reminders
Archive stale rows, chase overdue invoices, remind people of deadlines, create client folders on Drive automatically. The small recurring chores nobody enjoys.
The best part of Apps Script in 2026: you can describe what you want in plain English and Gemini drafts the script. But someone still has to make it reliable, secure, and actually fit your process — that's where a bad automation becomes an expensive one.
Where to start
Pick the one task your team complains about most, time it, and automate just that. One script that saves four hours a week pays for itself immediately — and it's built on software you already own. Tell us what to automate and we'll scope it for a fixed price.
Want this set up for your business?
VB Easy does this for clients every week. Let's talk about your setup — no obligation.